We're different and we're cool with that.
Some call us picky. Maybe it's because we decided to stay true to our vision of only using quality ingredients, not too many of them, and fresh wherever possible. After all, much of what is in the market is highly processed, loaded with salt, nitrates and other preservatives. It’s just not good, or good for you. We develop our jerky to be akin to craft beer – with a core lineup of unique small-batch flavours and the intent to introduce seasonals throughout the year. Different, yes. Cool? That's up to you.
Fuel for the only pursuit that matters – yours.
It's our mission to fuel the pursuits of those who challenge norms, respect nature, and believe in community. You've got wilderness to explore, lakes to paddle, mountains to traverse and friendships to forge. Get out there and share your pursuits with the rest of us at #fuel2rule.